Top-selling professional insurance agents know–and employ–their recognizable advantages. If you don’t know how you differ from your competitors, your prospects won’t, either. How does asking a potential client for a meeting “to see if I can save you money on your insurance” separate you from any other agent or broker? Instead, the top sellers develop advantages that capture a buyer’s attention and earn his or her interest. When you market your recognizable advantages, you sell value, not price.

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