1. The buck starts here
2. Get right to the point
Customer service:
E&O prevention:
Reaching new markets:
Communicating with customers:
3. Know your target market
Why do more and more people prefer the Web for shopping and service?
What generation does your visitor belong to?
o Anticipate questions visitors might ask, and make sure the answers are easy to find.
4. Give your visitor something to do
www.iii.org
5. Focus on both features and benefits
6. Define "profitability"
www.thecounter.com
[email protected]
7. Keep it simple
Ted Baker is the president of Advantage Automation Inc., which for 17 years has offered agency-consulting services addressing a variety of management and agency-development issues. He also is an author and frequent conference speaker. Ted can be reached at [email protected] .
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
