Often, the claims department is an area of the insurance industry that many try to ignore. It tends to be a lot like your vehicle's spare tire–it's not thought of until it's absolutely essential to continue the journey. This leads me to ask whether there is a way to alter that perception. Is it possible to turn the often dirty and ill-maintained spare tire into a marketing opportunity?
A few insurers have admirably attempted this revolutionary task. Their efforts have consisted of lettering a company vehicle to rush out to an accident scene or disaster area, allowing their sales force or adjusters to issue checks to handle the initial steps of the claim process.
These are noble efforts, but are they revolutionary? Honestly, I do not think so.
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