WASHINGTON–Decades of efforts by the insurance industry and other driving safety advocates to emphasize highway safety are cutting the death rate on roadways, but more can be done, an American Insurance Association study has found.

It is "sobering to realize that motor vehicle injuries and fatalities continue at an unacceptable rate," the AIA said.

Their analysis was released coinciding with the Labor Day weekend, which the AIA noted is one of the busiest periods of the summer driving season.

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