Cutting-edge Web technology is now offering insurance agents help in strengthening their relationships with clients, while improving work efficiency.

E-mail and simple-to-navigate Web sites have already been part of their processes for years. Now, Web conferencing lets users bring a higher level of personal attention and value to their customers.

These days, anyone with a phone and a broadband Internet connection can participate in a Web conference. Most consumers can join directly from their home computers.

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