Celent, a Boston-based research group, projects that online insurance sales will double by 2011, and that the Web will play a major role in most personal insurance purchases across auto, life and health.
Celent said its latest report, "Online Insurance Sales and Marketing: What's Happening and What's Next," is an update to its 2002 report, "Online Insurance Sales and Marketing: Practices and Profiles."
According to the new report, the Web has become an increasingly important communication channel between sellers and buyers of personal insurance. "Most consumers' purchasing process is 'Web influenced,'" the firm said.
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