Safeco announced the launch today of a new product–Teensurance powered by Safeco–that the company claims “smoothes the rocky road for parents and their new teen drivers” with technology that monitors the youngsters' activity behind the wheel.

Seattle-based Safeco said Teensurance is available to Safeco customers nationwide beginning today.

Teensurance bundles a suite of technology and services “designed to create a safer environment for young drivers while offering new levels of comfort for parents,” the company said. Using a GPS-based device, the Safety Beacon, and online tools, Teensurance gives parents tangible assurance about their teen's driving behavior by delivering real-time notifications.

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