In an industry awash with underwriting profits, insurers are eager to find opportunities to put that cash to work. One place to which they are turning is the program business market, where they see possibilities for quick revenue production. To attract business, many insurers are lowering minimum premiums, broadening coverage or even relaxing data requirements, in some cases. Of course, there are always challenges and risks. One is coping with the competitive pressure of an increasingly soft market. To gauge the state of today’s program-business market, we recently contacted five program administrators, all members of the Target Markets Program Administrators Association. Their comments follow.

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