Language changes constantly, and sometimes for no apparent reason. Have you noticed fewer people have been “calling” you? Instead, they’ve been “reaching out.” But then folks who would have called to talk weren’t merely “reaching out” to talk anymore; they were “reaching out” to “dialogue” with you. And then, just as you were getting used to people “reaching out” to you, they stopped. Next, they were “pinging” you. And all of this without your permission!

So, why do many of these “pingers” and “reachers” contact you? Because they want to be your “partner.” We live in a world where “vendors” have become an endangered species. Before you start cheering, let me explain–all the “vendors” have become “partners.” This then raises the question: Is this only another language change, or does this indicate something?

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