In today's challenging market, many agency owners must be feeling more than a little unstable. In fact, they are delicately balancing on the brink of a dilemma. To keep their business vital, it's important to take a sober look at their agency's prospects.
Flat rates, stagnant markets and multifaceted competition have put agencies in a very difficult position. Decisions must be made to continue the agency's vitality or, in some cases, simply to keep it from going under.
A sound business plan and well-developed strategy are the first tools an agency owner needs to map their firm's future. If you've arrived at a challenging crossroads without the proper strategic maps or global positioning system to guide you, your people will be left blindly stumbling around in circles instead of advancing in the right direction.
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