Next month, my journalistic competitors and I will set aside our differences for an afternoon, joining forces to provide a behind-the-scenes look at how reporters cover the buyer community and the wider commercial insurance business, during a seminar at the Risk and Insurance Management Societys annual conference. The sessionRMG 101, Meet The Insurance Presswill take place on Monday, April 30, from 1:45-to-3:15 p.m. at the RIMS conference in New Orleans. Read on for more details.
Our purpose will be to offer advice on how risk managers can establish productive, mutually beneficial relationships with the press, while explaining the potential risks involved when dealing with reporters, and how to mitigate them. However, I am sure that brokers, insurers and their PR representatives could learn a lot from the presentation as well.
I'll be moderating the discussion among my colleaguesRegis Coccia, Editor of Business Insurance; Jack Roberts, Editor In Chief of Risk & Insurance; and Bill Coffin, Publisher & Editorial Director of Risk Management.
Among the topics:
What are the rules when dealing with the media? Whats the difference between speaking off the record as opposed to on background. How does a risk manager establish the ground rules before speaking to a reporter?
What is the risk managers role in getting the organizations message out to the public via the press–particularly during a crisis? What is the standard operating procedure for risk managers working with the companys senior management in dealing with the media? What coordination should there be with the firms public relations department?
How can being proactive by cultivating contacts in the media benefit an organization? What are the advantages of becoming a trusted source for reporters–even if only on background? How does one pitch a story to the press?
What are the potential risks of being uncooperative with the media? What are the downsides of excluding the press from key news events involving an organization?
Is there a difference between a public and a private company in managing the risks of press contact in todays Sarbanes Oxley environment? What new exposures has the explosion of new mediasuch as blogscreated for a company?
Throughout the session, we'll pose questions to the audience about their own experience and standard operating procedures when dealing with the media, as well as turn the tables by inviting attendees to question the press for a change.
To register for the RIMS conference and/or sign up for this particular session, go to www.RIMS.org/RIMS2007.
If you have any comments or questions, or experiences to share, don't be shy! Log on right here, or perhaps I'll see you down in the Big Easy!
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