As insurance claim associations go, the Loss Executives Association (LEA) is at the front of the pack. Other associations may be bigger, but none are more dedicated to furthering the betterment of claim handling.
Members of LEA, who are comprised of senior management from all the leading carriers, met in January for their winter educational conference in Tampa. The 450 in attendance were far from disappointed in the strides LEA is making to strengthen its leadership ties and provide the educational benefits which have become its trademark over the 76 years since its inception.
At the annual business meeting, which led off the conference, Snowden McFall, president of Brightwork, announced her new collaboration with LEA. Brought on board to enhance LEA's image among carriers, McFall outlined initiatives geared to strengthen the association's visibility and effectiveness. Among the immediate goals:
- Carrier membership growth
- Higher attendance at LEA conferences and educational events
- An enhanced profile of LEA within the industry and with the public at large.
One thing the LEA doesn't have to worry about is its reputation for putting on worthwhile educational programs, as demonstrated by this year's winter conference.
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