In January, the FTC handed out fines of $25 million to manufacturers of weight-loss pills for hyping their products with claims that were too good to be true. In the marketing of business technology, however, there's no government watchdog, so it's up to those in charge of IT to uncover the truth.
Certainly, one of the most-hyped technologies in recent years has been service-oriented architecture (SOA). The good news for insurance IT truth-seekers is, as carriers' real-world work with SOA and its supporting concepts has grown, the hype surrounding SOA has begun to diminish. Additionally, that work has given credence to one of SOA's key claims: Insurers can use it to increase their speed to market.
“Companies are indeed able to bring products to market more quickly given the agility SOA provides” by allowing the reuse of services for as many business processes as possible, says John Andrews, president of software development market research firm Evans Data.
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