Connecture, a provider of Web-based sales, service, and process automation solutions to the health insurance industry, is expanding its market with its InsureConnect EZ product to include health plans with fewer than 250,000 members. Since 1993, Connecture has focused on providing solutions for the country's largest health plans to help them improve efficiencies, lower operating costs, and increase broker loyalty. With the introduction of InsureConnect EZ, Connecture has put together a package solution specifically for smaller health plans.

"We believe we can offer smaller health plans exceptional value with InsureConnect EZ," says Dan Maynard, president and CEO of Connecture. "We understand their market and their competition and can provide innovative solutions to help them reach their small group and individual market segments very cost effectively by taking advantage of the convenience and accessibility of the Internet. The opportunity for improved customer service, increased member retention, and lower member acquisition costs are just a few of the benefits health plans can expect with InsureConnect EZ."

InsureConnect EZ is designed to offer a standardized solution to complement the more highly configurable InsureConnect product suite. InsureConnect EZ is a turnkey sales automation solution that includes standard functionality, an implementation and rollout methodology, and hosting services all in one package.