Connecture, Inc., a provider of Web-based sales, service, and process automation solutions to the health insurance industry, has teamed up with Microsoft to broaden the functionality of Connecture's InsureConnect product suite. Connecture will extend the capabilities of its solution by embedding Microsoft Dynamics CRM 3.0. This combined offering is the next step in an enterprise solution to enable health insurers to automate sales processes for speed to market, productivity, and market share benefits.

"Connecture's focus is to add functionality aggressively to the InsureConnect product suite with the goal of continuing to have the most comprehensive solution in the marketplace, offering business value that includes increased membership growth, retention, and profitability through cost savings," says David Sockel, vice president of business operations at Connecture. "Linking leading solutions such as Microsoft Dynamics CRM with our expertise in health plan sales, enrollment, and underwriting process automation will enable us to provide business value to our customers. We decided to collaborate with Microsoft because of its commitment to the health insurance industry, as well as the unique capabilities of Microsoft Dynamics CRM."

The InsureConnect product suite includes multiple modules to make it possible for health plans to automate their sales and underwriting processes. These modules include quoting, rating, enrollment and installation, underwriting, policy administration, and renewal. Offering Microsoft Dynamics CRM gives Connecture clients an option for sales process automation and enables them to integrate with their existing business processes and connect to legacy systems.