Trusted Choice, the independent agents' marketing effort, said it is launching a new television ad touting independent agents for offering choice, advocacy and customization at every consumer's life stage.

The ads will show consumers purchasing a home, opening a business, entering retirement and other life milestones. The ads explain that the Trusted Choice agent in the consumer's community works with them to choose the insurance that fits their life no matter how it changes.

The ad then directs them to find a local agent at www.TrustedChoice.com.

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