Trusted Choice, the independent agents' marketing effort, said it is launching a new television ad touting independent agents for offering choice, advocacy and customization at every consumer's life stage.
The ads will show consumers purchasing a home, opening a business, entering retirement and other life milestones. The ads explain that the Trusted Choice agent in the consumer's community works with them to choose the insurance that fits their life no matter how it changes.
The ad then directs them to find a local agent at www.TrustedChoice.com.
The new commercials debut today on the Travel Channel and run through Jan. 21 during programs such as “Trip of a Lifetime,” “John Ratzenberger's Made in America” and “Weekend Getaways.”
In February, Fox News Channel viewers will see the Trusted Choice message on “Fox & Friends,” “Your World Neil Cavuto,” “The O'Reilly Factor” and “On the Record with Greta Van Susteren.”
The advertising strategy continues as it did last September with ads running for two weeks every month through August of 2007. Besides the Travel Channel and Fox, the ads will run on different cable stations including CNN, the Weather Channel and other popular cable outlets.
In addition, many Trusted Choice agents can extend the reach of their advertising by airing tagable versions of the commercial in their local market.
Additional information is available at www.TrustedChoice.com.
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