When Robert P. Hartwig talks about insurance, his eyes get wide and his voice grows loud to the point where he doesn’t need a microphone, no matter how big a room he is addressing. His passion for the business and keen intellect in defending the industry are two big reasons he was chosen to lead the Insurance Information Institute as its president, starting today.

“I hate to hear anyone say that insurance is a boring industry,” he told National Underwriter during an exclusive interview in his Lower Manhattan office. “I think it’s fascinating. I literally wake up every morning and look forward to all the calls about the business–even the tough ones.”

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