With the arrival of a new year, it's time to implement that new budget on which you've just put the finishing touches. I hope technology was one of the important line items in your budget and that you plan to implement at least one new application in 2007.

Now, get ready to start the year right–and break that brand-new technology budget. I'll use some of our agency's experiences from last year to demonstrate why doing so can be the best thing for your agency's success.

The main consideration in making any investment is whether it gives you an acceptable return. The most effective way to increase your return on investment is to make more productive use of your staff's time. In fact, the return can be high enough to justify breaking your technology budget.

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