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Agent Awareness Of Real-Time Targeted

Industry recognizes problem, sets campaign for 2007 to help get the word

By Staff Writer | Updated on November 26, 2006

Ara Trembly, NU’s technology editor, hits the mark in his Oct. 30 column, “Are Apathetic Agents Holding Back SEMCI?” He correctly concludes that the cause of slow agency adoption rates of real-time is probably not agent apathy but lack of awareness about real-time and how it can benefit them.

I’m frequently out in the field with agents, and I can attest that we continue to have a significant awareness problem about real-time. Fortunately, the industry has recognized this problem and is addressing it.

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