Its easy to sell risk management when insurance premiums are soaring, but as the market softens, how can agents help their clients resist the temptation to become price-shoppers once again? National Underwriter assembled a panel representing six of the countrys leading independent agencies, including current and past winners in the NU Commercial Insurance Agency Of The Year award program, along with a special guestIIABA President Alex Soto. Their insights are well worth sharing, and I urge you to check out their stories and advice by clicking here. Feel free to comment on the agent's evolving role as risk manager rather than policy peddler.

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