It's easy to sell risk management when insurance premiums are soaring, but as the market softens, how can agents help their clients resist the temptation to become price-shoppers once again?

National Underwriter assembled a panel representing six of the country's leading independent agencies to address risk management challenges facing producers.

One is from the winning firm in this year's “NU Commercial Insurance Agency Of The Year” award program, while two others are with award finalists receiving an Honorable Mention. NU champions from the past two years also joined the debate, along with a special guest–Alex Soto, president of the Independent Insurance Agents and Brokers of America.

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