Highline Media, corporate parent of Tech Decisions, has been acquired along with Pfingsten Publishing by Wind Point Partners, a private equity firm, and William F. Reilly. The two companies will operate under the corporate umbrella of a newly formed publisher, Summit Business Media, with Reilly serving as CEO.
"We are very pleased to acquire Highline and Pfingsten, which have been fast-growing business-to-business information companies," says Reilly. "Both companies have outstanding management teams with excellent track records and experience. The businesses have major brands and are leading information providers in their respective markets."
Reilly feels the combined enterprise has many opportunities for synergy in that Highline has a very strong position in electronic publishing while Pfingsten has significant experience in trade shows, conferences, and seminars. "The fact that both are information providers to the insurance industry, for example, is a major plus," he says. "The two companies also have similar operating strategies in that they are classic affinity marketing businesses. Print products remain an important element of our media mix but are currently only a little over 50 percent of the sales of these combined companies."
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