Ask 10 different people to define "enterprise content management," and you'll likely get 10 different answers. Some will talk about document imaging and workflow, others about Web content, some about digital media, and perhaps others will wax poetic about business process management.
In fact, enterprise content management (ECM) encompasses all of these. It can be thought of as "information management," with optimal ECM giving your company a strategy for capturing and storing all content the company creates and consumes. It allows users to access whatever information they need and, via automated workflows, delivers information to them when they need it. Ultimately, it helps you operate more efficiently and benefits the bottom line.
Yet most insurers still continue to equate content management with document management–getting rid of the "paper problem." True, electronification of documents is the first stage in content management, but the vision of ECM is much broader.
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