Whether it's fear, anger, anxiety, or something else, all forms of loss result in emotional strain. And because emotion is a key ingredient to making any experience memorable, claim customers are prime targets for insurance carriers interested in creating customer loyalty and organic growth. The perfect claim experience results in just that — policyholder loyalty and organic growth.
Co-Existing Passions
In leading retention initiatives and studying loyalty, I found that executives at the highest levels of an organization tend to focus on customer retention. They understand the economics of retention. They know how keeping customers impacts the bottom line and it leads them to require great service from their service areas.
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