Most business and leisure travelers focus on comfort, cleanliness, convenience and price when picking a hotel, as well as deciding whether to dine in-house or go out on the town when they are on the road. But insurers in the increasingly niche-driven hospitality market must check out a facility's unique approach and amenities before checking in with a coverage package, leading underwriters contend.

Complicating the niche-driven hotel segment is the fact that the market is "very competitive" at the moment, according to Jonathan Klein, secretary and treasurer for West Paterson, N.J.-based Klein Insurance Services Inc.

Although he doesn't see any major changes in the near future, Mr. Klein said the market tends to ebb and flow with insurer appetites to take on the peculiar risks of the hospitality market. While some companies have operated consistently in the sector, Mr. Klein noted that many tend to move in and out.