The Independent Insurance Agents & Brokers of America said it plans to run television advertising for Trusted Choice on a monthly basis, in a shift in strategy that is intended to maximize exposure for independent agents.
The Alexandria, Va.-based independent agent's association said it plans to run the ads over the next 12 months, giving participating agencies the opportunity to maximize their own exposure by running local tie-in ad campaigns.
“This new advertising strategy will help Trusted Choice agencies tap into the ever-growing consumer awareness of the brand,” said Robert A. Rusbuldt, chief executive officer of the IIABA. “It is important that the more than 6,400 member agencies take advantage of this new strategy to build local consumer awareness of their Trusted Choice affiliation.”
Plans call for the ads to run on a variety of cable channels including Fox News Network, CNN, The Weather Channel, Travel Channel and other popular cable networks that reach the brand's target demographic. For two weeks each month, the ads will run on a single cable network. The selected network will change from month to month.
The first ads will start Sept. 11 on The Weather Channel. A complete ad schedule is available in the “Advertising” section of the password-protected “Agents/Brokers” area at www.TrustedChoice.com.
“A successful tie-in campaign is not dependent on the selected medium. Success is dependent on rolling up your sleeves and getting in on the action,” said Jeffrey A. Myers, Trusted Choice Executive Director.
He added that Trusted Choice provides participating agencies customizable versions of print, TV and radio ads for local use.
Customizable ads and ordering are available through the “Advertising” section.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
