Back in your playground days, you likely heard the saying, “Sticks and stones may break my bones, but words can never hurt me!” It was a lie. Criticism, especially from someone you seek to impress, does hurt. And it’s even more painful when the critics are right.

Our case in point this month arises from an article with the seemingly innocent title “Saving on Homeowners Insurance,” which recently appeared in a local consumer publication. Of course, there’s nothing wrong with consumers hunting for the best insurance coverage or even comparing prices. After all, if they don’t look around, how are they going to find the most professional agents?

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