The main reason for operating any kind of business–including an insurance agency–is to generate profit. While agencies play an important role in society and in our country's economy, their primary purpose is to make a profit and provide income to their owners.
We agency owners and producers tend to think of our technology investment as one element of an overall strategy to maximize profitability, but we rarely consider technology itself to be a source of profit. Most agents and CSRs can, however, help increase their agencies' profitability by using a technology application available at their desktops through their agency management systems.
Real-time inquiry has been around for almost two years, and most agencies with automated management systems represent at least one company offering it. Yet an amazing number of agencies do not use this tool to save time–and therefore money–even though implementation is easy and inexpensive. No other application presents so much profit potential for such a small investment!
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