Union Standard Insurance Group has become the 37th company member of Trusted Choice, the independent agent branding initiative of the Independent Insurance Agents & Brokers of America.

Union Standard is a property-casualty insurance group offering specialized commercial products and services meeting the needs of business customers throughout Alabama, Arizona, Arkansas, Kentucky, Mississippi, New Mexico, Oklahoma, Tennessee and Texas. The company is a subsidiary of Greenwich, Conn.-based W. R. Berkley Corporation, an insurance holding company and a Trusted Choice company partner.

Craig W. Sparks, president of Union Standard Insurance, said in a statement: “Union Standard Insurance is pleased to become a partner to this exciting and quickly expanding consumer brand movement. We strongly believe in independent agents and look forward to working with Trusted Choice to promote its many benefits to our distribution force and their policyholders.”

Robert A. Rusbuldt, chief executive officer of the Alexandria, Va.-based IIABA, noted: “We welcome Union Standard Insurance Group into the Trusted Choice family. By joining the Trusted Choice brand movement, Union Standard Insurance Group is amplifying its already strong commitment to the independent agency system.”

Launched in 2001, Trusted Choice is the national consumer brand created to educate consumers about the benefits of using independent insurance agents and brokers for their insurance needs.

In addition to the 37 company partners, nearly 6,200 independent agency and brokerage firms are participants in the program.

Additional information is available at www.TrustedChoice.com.

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