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Varied Work and Lifestyles: Virtual Offices Meet Client Needs

Can insurance -- that most traditional of industries -- be marketed in an untraditional way? Marlene Bieler, president of Integrity Insurance of Florida, offers an unqualified "Yes." In 2000, when

By Sharon K. Moorhead | Updated on July 31, 2006

Can insurance — that most traditional of industries — be marketed in an untraditional way? Marlene Bieler, president of Integrity Insurance of Florida, offers an unqualified “Yes.” In 2000, when business dropped off for the group of financial planners she was with in Tampa, she decided to go on her own — but in a way that suited her work style.

“I sell mostly commercial insurance, and normally I am out seeing clients at their places of business.” It didn’t make sense to her to pay high overhead to maintain an agency when she would rarely be there, so she switched her base to her home. But because the Department of Insurance wants agents to be available for the public to make appointments, she also opted for a virtual office in the form of a business identity package.

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