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Agency Technology: 'Real-time' is one key to more time with clients

As the peak of hurricane season approaches, the insurance community is holding its breath, wondering what the coming months will bring. Everyone seems to agree that the best protection against disaster is an effective preparedness plan--one that

By Edgar J. Higgins Jr. | Updated on July 31, 2006

As the peak of hurricane season approaches, the insurance community is holding its breath, wondering what the coming months will bring. Everyone seems to agree that the best protection against disaster is an effective preparedness plan–one that is well-thought-out and quickly implemented when an event is imminent. The AMS Users Group recently recognized Gulfshore Insurance in Naples, Fla., with its Automation Excellence Award for using a technology-based disaster plan earlier this year to restore agency operations and resume customer service within 24 hours after being struck by a category 3 hurricane.

Our agency is located on the St. Lawrence River, a large waterway that violent windstorms can turn into a churning torrent. In February ice chunks the size of cars and buses, driven by strong winds, slammed against our town’s docks and waterfront buildings. Afterward, many of our customers called us to report resulting damage, but only one person believed he had insurance coverage for wind-related loss.

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