Progressive Insurance Company will face a tough challenge in its new effort to trade profit margin for growth with new marketing endeavors, according to an investment banking firm.
William Wilt, property-casualty insurance analyst at Morgan Stanley, said Mayfield, Ohio-based Progressive's recently announced plans to focus on top-line growth through a "retail mindset" will not come without challenges.
"We wholeheartedly concur with the necessity to press scale advantages while shifting emphasis toward consumer product style analytics," Mr. Wilt wrote.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
