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Strategic Planning Spurs Agency Growth

When done correctly, redirection gets everyone marching to the same

By Bobby Reagan | Updated on June 25, 2006

Strategic planning means a lot of different things to agents and brokers. To some, it is a partners’ golf retreat. To others, it is what the owner wants to do–and periodically, dictates to the staff. As evidenced by the success of a number of other agents and brokers, if used properly, it is one of the most effective management tools available to them. It is also something that is needed today, more than ever.

We live in an environment where change occurs rapidly. Opportunities come and go. There is small margin for error. We are all busy and have little time to sit back, consider what is going on around us and understand its implications.

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