Having just returned from our ACE conference in New Orleans, I can tell you that almost 10 months after Katrina too much devastation remains. What's not there are half of the 500,000 people who were the heart and soul of the Crescent City. Mayor Ray Nagin, who, to the surprise of many, was recently re-elected, will certainly have his hands full if he is to fulfill his mandate of bringing New Orleans back to its former glory. How he is going to do that is the $15-billion-dollar question.

Nagin's not going to get much more help from the insurance industry; our part is almost wrapped up. Most of the remaining devastation is uninsured loss. Entire neighborhoods are deserted, their occupants having escaped to a less-volatile landscape. Many will never return. As the city continues its slow climb out of the rubble of Katrina, more affluent migrators will escape from the North's brutal winters and convert the area. But that's not going to happen next month, or even next year.

What New Orleans, indeed the entire Gulf Coast, needs is the likes of FDR and his New Deal. The area needs the support of a forward-thinking rebel who can harness the necessary forces and bring about productive change to the rebuilding effort. One such effort, the Tennessee Valley Authority, was a direct offshoot of the New Deal. Established in 1933, TVA marked the first time that an agency was directed to address the total resource development needs of a major region. It has been working beautifully for over 70 years and has transformed the Tennessee River basin, resulting in a positive impact through seven states, an area encompassing over 41,000 square miles. Part of the reason for the TVA's continued success might lie in the fact that its main offices are located right in the region, and not in Washington, D.C.

There are those who might argue that Florida deserves the same consideration. However, Florida has a strong, active insurance presence, and a population who not only recognizes the need for insurance but also can afford the premiums. Many, too many, New Orleanians do not have the options, or wherewithal, that Floridians have.

While we beat the bushes, so to speak, to find the visionaries who can put improved levees in place and start the massive rebuilding efforts, we must bear in mind that there were mitigating circumstances that enhanced the TVA's quest for success, one of them being World War II. A case in point, we needed aluminum to build bombs and planes, and aluminum plants required electricity — lots of it. The TVA was charged with one of the largest hydropower construction programs ever undertaken, and the design and construction employment ballooned to over 28,000. Today's challenges have an equally motivating scenario, and a Newer Deal is a must if we're to meet those challenges in New Orleans and the rest of the Gulf areas.

A cleanup and rebuilding program for the Gulf Coast would, naturally, require massive funding, which would have to come from Congress. It would probably require some creative manipulations and the redirection of a number of priorities, but Congress is very good at that. The 20th Century gave us JFK's New Frontier, LBJ's Great Society, and Clinton's New Covenant. The 21st Century is here and now, and we need new visionaries to rival the predecessors in the 20th. And we can't wait much longer, or a once-great American city and its surrounding region could face irreconcilable devastation. We can't allow that to happen.

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