Progressive Insurance's Web site was ranked number-one in terms of overall customer satisfaction and experience by a national research firm.
Keynote Systems in San Mateo, Calif., ranked Geico of Chevy Chase, Md., second followed by Madison, Wisc.-based American Family.
Mayfield, Ohio-based Progressive topped the list in overall online excellence and best practices, followed by USAA, San Antonio and Geico, according to the research firm.
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