Insurers remain fairly nonchalant about the potential impact of an avian flu pandemic on the industry, according to a new report from Standard & Poor's.

"Given the legitimate fears avian flu is sparking among epidemiologists, health officials, business and government executives, and the public at large, you might think the U.S. insurance industry would also be in a deep sweat about the possibility of a pandemic," said S&P analyst Rodney Clark, one of the authors of the report.

However, until human-to-human transmission actually happens--which to date it has not--insurers see the potential for damage to their financial health as marginal, the report states.

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