The skinny on this little burlesque was far less interesting, however. It seems the software company (I haven't named you, but you know who you are) hired the band through the club, never dreaming that part of the entertainment would include an impromptu performance of scenes from “Showgirls.” The company representatives were suitably embarrassed and apologetic (although not publicly) and, in truth, most of us probably can understand how something like that could happen.

This incident, however, raises the very important issue of due diligence. One could easily make the case that the software company, in hiring the entertainment, should have been more careful to find out exactly what that entertainment would entail. Similarly, those of us who make technology decisions for our agencies, brokerages or companies must go to great lengths to be sure that we are getting no more–or less–than we contracted for.

For example, how many of us read those interminably long license agreements that pop up and demand our assent before we can begin using a piece of software? I must confess, I rarely do, because when I have, I come to the conclusion that software companies are not responsible for how well their products work, how much you like the product, or any damage the product may do to you or your systems. Yet, when we sign the license agreement, we are saying all of that is just fine with us.

When it comes to software that is vital to your business–especially programs that your customers will interact with–it is not only advisable but essential that you read such agreements and carefully assess anything that stands out as potentially troublesome. Interestingly, some “free” online software programs that also carry spyware or adware components will clearly say so in their licensing agreements. So, when you agree with the agreement, you have no legal complaint when the spyware compromises you, your systems or your company.

Of course, most reputable software doesn't contain spyware, but it may contain features, exceptions or shortcomings that are not readily apparent without doing some detailed homework. Those problems could cause you to lose time, money and customers. Sure, it's a pain to read that licensing agreement, to check references and to pre-test software on your own systems, but how painful is the alternative?

There's no time like the present to uncover the naked truth about any technology that impacts on your company. Failure to do so could have far more serious consequences than an inadvertent detour into “Girls Gone Wild.”