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Agents and adjusters are free to roam the countryside untethered thanks to a variety of mobile and wireless devices, but as the number of devices and applications keeps increasing, smart insurers are

By Robert Regis Hyle | Updated on April 30, 2006

For years, those insurers that chose to reject wireless and mobile strategies complained there was no “killer app” that made wireless technology completely necessary for them. They grumbled, of course, while talking on their cellular phone, checking e-mail on their BlackBerry, and wondering how best to service their customers and their agents. There is no mystery to the value of wireless technology–it’s everywhere we work. As more forward-looking companies are embracing wireless, the naysayers are getting fewer. However, the growing ranks of wireless users have come to realize before getting too far along, they need to chart a clear path.

Wireless strategies must be a component of a larger company strategy, according to Kimberly Harris-Ferrante, research vice president for Gartner. Many companies have built siloed strategies, and those in charge of these silos often fail to communicate well with their counterparts, so companywide strategy is lost. “[Each business unit] is one prong in a multiprong strategy,” she says.

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