MetLife Offers More Service to Spanish-speaking Market

MetLife, Inc., has launched its first Spanish-language Web site in the U.S., which is available at www.metlife.com/ espanol. The site provides product information, agency locations, life advice brochures, and career opportunities as well as a phone number for its Spanish-speaking customer service line. In addition, the site offers information regarding MetLife Auto & Home’s products and services.

According to MetLife market research, Spanish-speaking consumers are relatively new to the online community but are showing a large interest in using the Web–with 79 percent of Spanish-speaking Hispanic people having used the Internet for five years or less. In addition, Spanish-language sites are the preferred channels among Hispanic online users: Sixty-nine percent of Spanish speakers visit sites in Spanish to buy and research products, and 49 percent are more likely to buy from a Spanish-language site when shopping online, according to MetLife research.