Although it's been around for 26 years and has the wide support of risk managers, the Spencer Educational Foundation Inc. is pushing to get the word out to businesses and universities that it has money to spend to attract talented students to the risk management field.

To draw the top percentile of students to the industry, the foundation is broadening its outreach programs to give potential scholarship candidates a taste of what a risk management career is all about.

"I think the old understanding still holds true–no one really pursues risk management and insurance as a career, unless they do so accidentally," said Jeanne H. Braun, chair of the Spencer Foundation and senior vice president with Physicians' Reciprocal Insurers in Manhasset, N.Y.

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