Trusted Choice, the independent agents branding effort, kicks off its national promotion tomorrow with an ad campaign on www.homestore.com.
Plans include two nationwide cable TV ad campaigns in March and May; Internet ad campaigns in February, May into June, and July; targeted business-to-business advertising; and a Washington, D.C.-area ad campaign coinciding with April's Independent Insurance Agents & Brokers National Legislative Conference & Convention.
Additional advertising activities for September to the end of the year will be announced this summer.
Ads will appear on Fox News, CNN, ESPN, Fine Living Channel, Food Network, Home & Garden TV (HGTV) and the Travel Channel.
The first Trusted Choice TV ads will air from March 13-26 and include more than 50 spots on ESPN, Fox News and HGTV.
The February www.homestore.com campaign will reach consumers as they make home-buying decisions related to insurance. Homestore.com is a real estate Web site, drawing more than 7.5 million unique visitors monthly and 7 percent of the monthly Internet traffic, IIABA said.
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