Trusted Choice, the independent agents branding effort, kicks off its national promotion tomorrow with an ad campaign on www.homestore.com.
Plans include two nationwide cable TV ad campaigns in March and May; Internet ad campaigns in February, May into June, and July; targeted business-to-business advertising; and a Washington, D.C.-area ad campaign coinciding with April's Independent Insurance Agents & Brokers National Legislative Conference & Convention.
Additional advertising activities for September to the end of the year will be announced this summer.
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