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Safeco Names LaRocco COO, President

In his expanded role, Mr. LaRocco will bring together the company's property-casualty operations and have profit-and-loss responsibility for all of Safeco's product lines, including product developmen

By Mark E. Ruquet | Updated on February 03, 2006

Michael LaRocco has been named president and chief operating officer of Seattle-based Safeco Insurance Companies, the company said, a position which had been eliminated several years ago.

A 27-year insurance veteran, Mr. LaRocco started his career at Progressive and later held executive positions at GEICO. He joined Safeco in 2001 to lead the company’s personal lines enterprise.

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