Strictly Sales” is written by the faculty of the Dynamics of Selling program. This month's column is from Edwin L. Lamont, CIC, CRM.]
Who likes to be sold insurance? Anyone? How about you, insurance professional? Do you enjoy paying your own premiums? Not likely.
You've chosen to sell a product that most people don't really want and hate to pay for, and that even you don't like to buy! Buyers hope they never use it because, if they do, it means something bad has happened. Loved ones are hurt, disabled or dead; a terrible accident has occurred; a claim crisis exists; or financial losses loom.
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