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Car Insurance Costs Unimportant

What's the most important factor to you when shopping for a car?

By staff Writer | Updated on January 27, 2006

What’s the most important factor to you when shopping for a car? If you consider the overall purchase price and the make/model of the vehicle to be the most important traits in making your decision, you are similar to 77 percent of car buyers, according to an online study conducted by the Progressive Group of Insurance Companies.

Not too shocking. But what about the other factors that can directly affect the cost of a car? Though most buyers walk into a dealer with researched opinions on the cars they want, many fail to adequately research the cost of insurance for that shiny new late model. In fact, the study cited insurance costs as one of the least important factors that buyers contemplate when shopping for a car. Thirty-three percent spend no time at all researching insurance rates, even though an overwhelming majority agrees that this cost should be an important factor in deciding which vehicle to purchase.

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