Poolman spoke after Robert Glauber, chairman of the National Association of Securities Dealers, Washington, asked in an earlier speech why the suitability model protects only older annuity purchasers.

"Last year, we demonstrated our commitment to consumer protection with our support for the Senior Protection Model, which has been adopted in a number of states," ACLI President Frank Keating says in a statement about the group's decision to support a broader suitability model. "We are taking one step further now, advocating that the insurance needs and financial objectives of consumers of all ages who purchase annuities are carefully considered."

Linda Lanam, ACLI vice president-annuities, says ACLI will begin working with states immediately on efforts to revise laws and regulations based on the model.

The process will vary from state to state, depending on what state insurance commissioners want to pursue and how suitability measures are put in place, Lanam says.

Today, 11 states have some version of the NAIC model in place, with very few states adopting it verbatim, Lanam says.

Kansas, for example, enacted the model without reference to age, Lanam says.

Some states may feel that the Unfair Trade Practices Act gives them enough authority to take action when needed, Lanam says.

And whether states need to make changes through a new law or regulation or can simply amend a regulation or issue a bulletin is also a factor that will affect getting the broader coverage in place, Lanam says.

Lanam cites Wisconsin as an example of a state that requires enactment by statute.

The National Association of Insurance and Financial Advisors, Falls Church, Va., has repeated an earlier statement expressing support for the current, narrower model.

"At this point, it is not clear to NAIFA that a problem in the under-65 marketplace has been demonstrated," NAIFA says