The cost of insurance ranks as one of the two least important factors to new car shoppers, according to a survey released today by the Progressive Group of Insurance Companies.
Fuel efficiency is the second factor of least interest to buyers, according to the survey conducted by the Mayfield, Ohio-based company.
The survey found that overall purchase price, at 46 percent, is the most important factor, followed by make and model, at 31 percent. Safety and performance come in a distant third, tied at 7 percent.
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