I recently received one of the best presents of my career. An agent sent me a copy of an article I authored many years ago. A note attached to it said, "We've come a long way since then–thanks for getting us started!"

Eight years ago, that agency's partners decided to make some improvements, many of which proved quite difficult. Changing the culture and environment of a 70-year-old firm required hard work, and progress was often slow. New faces arrived, familiar ones departed, and partners sometimes disagreed. Although some people never really got onboard, most did. With each little success, things got easier, and those eight years of hard work paid off handsomely.

The eight-year journey to success took many steps, but they're simple ones that any agency can take as well. Here are a few:

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