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Do Red Cars Rate Higher Premiums?

Although many drivers believe that the color of a car influences how much it costs to insure it, Progressive Insurance is seeking to debunk that myth, along with several others.

By staff Writer | Updated on August 30, 2005

Although many drivers believe that the color of a car influences how much it costs to insure it, Progressive Insurance is seeking to debunk that myth, along with several others. The company recently conducted an online survey to uncover widespread beliefs about auto insurers.

In response to the survey, 25 percent said that car color indeed affects their rates. Younger drivers are nearly twice as likely as older drivers to incorrectly think this (44 percent versus 23 percent). Drivers in New England are most likely to believe that color matters (33 percent), while drivers in the Pacific region are least likely to (22 percent).

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