Until the early 1980s, this publication was known as Insurance Adjuster magazine. Even those of us who were independent adjusters at the time worked primarily for insurance companies and were comfortable with that title.

In the late 1970s and early 1980s, however, perhaps due in large part to inflation of insurance premiums and legal costs, many businesses began to use various forms of self funding. They sought the services of firms that could handle their claims directly as they, the insured or self-insured entity, desired. They could purchase such services from insurance companies directly in what was termed unbundled services (loss control, actuarial services, risk management information systems, and claim adjusting without the benefit of a first dollar insurance coverage), from one of a large number of brokerage firms, or from independent adjusting companies who began calling themselves by the health coverage industry term third party administrators.

As a result, the old multi-line adjuster became a claim representative, an account executive, a claim administrator, a loss and claim technician, or a loss service specialist, fancy names for what had been known for a century or more as an adjuster. Hence, Insurance Adjuster became Claims.