When asked their preferences, 80 percent of American consumers would want their doctors to use established best practice guidelines for treatment and diagnosis, according to a study released by the Blue Cross and Blue Shield Association.
“There has been much debate in the health-care system over the need for, and effectiveness of, programs that encourage and reward doctors for following best practice guidelines,” said Allan Korn, the association's chief medical officer. “This study clearly demonstrates that consumers want programs that can help keep quality care affordable.”
Among those surveyed, 78 percent said that they would find it valuable to have information about how well doctors apply such guidelines. More than two-thirds (68 percent) would be likely to choose doctors who use guidelines and would favor health plans that reward doctors with strong records of adhering to guidelines.
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